I Purchase A Solo Ad
In the last few weeks I’ve learned about solo ads and how they can be a powerful marketing tool targeting your specific niche if used wisely.
For those of you who are wondering what a solo ad is – well 2 weeks ago I didn’t know either. Basically a solo ad is a form of paid traffic and it’s when you pay a provider to send out an email advertisement, freebie offer or sales page on your behalf to a specific number of people. You pay for the number of people or ‘clicks’ it gets sent to.
I’ve never purchased a solo ad before and looking through all the Solo Ads Pages of various providers and testimonials just made my head spin.
Who to choose?
A Business Transaction
Booking or purchasing a solo ad is a business transaction and you need to treat is as such.
In order to get a return on your investment there are all sorts of things to consider when choosing a solo ad provider.
You need to ask questions and check facts.
- Contact the solo ad provider and introduce yourself – if you get no response then move on. You need to make sure the vendor is not a scammer or ‘fly by nighter’.
- What countries does the list cover? Tier 1 countries such as USA, Canada, UK, and Australia, are usually more expensive but you are more likely to get a good response from Tier 1 countries.
- How did the vendor built up their list?
- Is your product suitable for their list? For example is your product is in the health market you don’t want it sent to people who have shown an interest in relationships
- Do you or could you provide your own headline and swipe copy? Some vendors will only use their own copy
- Send them the link to your product and ask if they have mailed out the same offer previously and if so, when.
- When could your clicks be sent?
- Is there any ‘first time’ discount?
- Are all clicks tracked and confirmed? Do you get a ‘tracking report’?
- And finally, stick to your budget. When you’ve been working really hard to get traffic to your website and suddenly see a surge in opt-ins it would be easy to get carried away and order a lot more – but you need to make sure you are covering your expenses and making a profit. In other words what percentage of all these clicks are eventually converting to sales.
I looked at several solo ad vendors and narrowed down the list of those I thought I’d like to work with. One was so booked up she had no free slots in the foreseeable future. Another didn’t reply to my first enquiry. I decided to purchase for my first try from someone I already knew of, who sold clicks. We corresponded by email and when I decided what I wanted, we made the transaction.
That was a couple of days ago and right now I’m waiting for the event to begin. I guess it’s a bit like the first day in a new job, nervous anticipation and excitement. My first solo ad is underway and I’m expecting to see some results over the next few days.
I’ll let you know.